Category Archives: Executive Briefings
In my previous post on “Why Important Customer Meetings Fall Flat …” I wrote about the importance of deep-dive customer analysis for large-scale, strategic opportunities. Here I extend the discussion to show how today’s huge time investment to analyze enterprise customers screams … Continue reading
Why Strategic Customer Meetings Fall Flat – and How Intelligently Applied Customer Analysis Wins Deals.
Why Important Customer Meetings Fall Flat – and How Intelligently Applied Customer Analysis Changes the Game. Embedding a “Customer Strategist” into sales teams for strategic opportunities can change the fate of strategic account planning and customer briefings. Continue reading